Digital Campaigns

State of Pet (2023)

At the beginning of 2023, Skidmore Studio wanted a digital campaign to connect with pet food companies. Skidmore is a CPG agency with a significant amount of business coming from food (human and animal) packaging projects.

These posts accompanied a blog post on Skidmore’s website entitled State of Pet which analyzed consumer trends in the pet food market. I used inspiration and some direct excerpts from the blog post for post copy.

Instagram grid posts

LinkedIn posts

Blog post header

Flexible Location — Instagram and LinkedIn carousel post

Employee Ownership – Instagram and LinkedIn carousel post

Customer Retention Campaign

Brand Sentiment Campaign

Employer Branding (2022)

While working at Electric Advertising, our client Collective Measures needed a digital campaign targeting potential employees. They wanted to highlight their work-from-home policy and their Employee Stock Ownership Plan (ESOP). Copy was written in collaboration with Electric’s copywriter, Brian Ritchie.

Allstate Identity Protection Various (2022)

Allstate Identity Protection (AIP) hired Electric Advertising to create a series of display ads for various digital campaigns throughout 2022. The objectives of these campaigns were increasing brand awareness, increasing customer retention, and improving brand sentiment. Copy was written by Electric’s copywriter, Brian Ritchie.

Brand Awareness Campaign

Web banner